The NFLR Approach

As certified running coaches at No Finish Line Running we approach each runner as the unique individual they are. Each runner has a different body, motivation and desired outcome for their training. Whether we are customizing a personal running plan, or using one of our many resources, our focus is always on the individual. We believe running should change a person's life, and we base our personal approach on this philosophy.

Can we also help experienced runners achieve better results? Absolutely! We understand a seasoned runner's desire to improve times, increase distance or just become a better runner. With a staff of personalized running coaches and proven resources our approach is to help our clients reach the next level and to build upon the runner's passions and mix them with the competitive nature of the individual.

No Finish Line Running's mission and focus is to personalize our knowledge, experience and resources to empower runners and endurance athletes of all levels and locations. Whether you're a beginner or a competitor, we can help guide you beyond the finish line.

Ready to change your
life through running?

What We Do

  • Give you an honest assessment of your form & fitness
  • Record your running from multiple camera angles to identify technique issues or risk of injury
  • Help you develop technically proper running form
  • Explain how our tools and resources can get you started and more importantly keep you going
  • Establish your starting point and develop the right personal training plan for your ultimate success
  • Train you for a healthy lifestyle that fits your lifestyle
  • Create an individualized training plan to clearly guide you to being the best runner you can be
  • Plan conservatively to ensure long term success with your running
  • Assist you in smart goal setting that does not compromise your health
  • Help to instill a belief that no goal is unattainable
Our Coaches
Mike Davis - Owner / Head Coach

Owner and Head Running Coach, Mike began his coaching career 7 years ago at a local running store, helping a large group of runners train for a half marathon. Mike went on to coach multiple training groups, working with all levels of runners, find enjoyment in their running, while running distances they had not run previously. Wanting to become knowledgeable, Mike and his wife (Kathleen) traveled to Denver Colorado and became Level I certified running coaches (Road Runners Club of America) and Mike will soon be one of the few Level II certified coaches. Combining his passion for helping people with his thirst for the science of running, Mike established No Finish LIne Running (NFLR), a New Hampshire based coaching business, for all levels of recreational runners. Since NFLR came into business, Mike has personally coached new runners through marathoners that ran Boston as qualifiers. Mike is also a retired Air Force Veteran, having served over 33 years. Mike now lives with his wife Kathy in Pinehurst North Carolina, while maintaining NFLR in New Hampshire and thanks to technology, anywhere else a runner needs a personal running coach. Mike recently added certification in personal training through American Council on Exercise (ACE), to his resume, which allows him to help runners function better on and off the road. After a wonderful career in the military, Mike now focused on continued education in not only running, but the science of exercise and fitness.

Kathy Davis - Running Coach

Kathy has been running since she joined the Air Force 30 years ago but, it wasn’t until she ran her first 5K race 17 years ago that she became hooked. A recent Air Force retiree, she served as the squadron Unit Fitness Program Manager while assigned to the 157th Logistics Readiness Squadron. During that time she developed personalized fitness programs for many members who needed to improve their overall fitness scores. In partnership with her husband Michael; she lead several couch to 5K programs at Pease Air National Guard Base, along with a strength training program, and was a founding committee member of the Pease Relay race, now in its seventh year. She became a certified Road Runners Club of America, Running coach in May of 2012 and a Girl’s on the Run coach that fall. She has coached three Half Marathon Training Groups, as well as beginner and advanced 10k and 5k training groups for Runner’s Alley. Kathy recently obtained her ACE (American Council on Exercise) Personal Trainer Certification and is currently enrolled in a Fitness Nutrition Specialty certification course. She has become a valuable member of the No Finish Line Running Coaching team.

Deanna (Dj) Swallow - Lead Running Coach

After meeting Coaches Mike and Kathy Davis through a local training group in 2014, Dj’s once sporadic-running lifestyle instantly changed into a new-found love for the sport. Dj continued her training year round with the Davis’, and officially joined the No Finish Line Running coaching team in 2016. Dj successfully attained her RRCA certification and helped lead our Stonewall Kitchen corporate running program. Dj is now a lead coach for group training programs, participating in as many groups as she can. Dj brings prior race directing experience (Bow Lake Dam 15k/5k Race to Cure Cystic Fibrosis) and is heavily involved in road races directed by No Finish Line Running, including Dover’s Apple Harvest Day 5k.
Dj is also an active participant in No Finish Line Running's social networking presence.

Amy Spencer - Running Coach

Amy joined No Finish Line Running in 2016, beginning as a lead coach for group runs. During her first year, Amy earned her RRCA certification and led our Stonewall Kitchen corporate running program. While primarily focusing on individual client training, Amy also participates in and provides support to runners in many of the group programs we offer.

Julie Butterfield - Running Coach

Julie hails from a running family. Her dad ran 19 marathons (10 Bostons!) and set many age group records in local races. Her husband and daughter are avid runners and so at the ripe old age of 53 she began her running career.

Julie loves the camaraderie of group runs and likes to share her perspective an older runner experiences competing and training as we age.

Julie completed her RRCA certification in 2016 and is an active presence in group coaching, as well as being a strong lead in NFLR's now continuing role directing Apple Harvest Day 5K.